Operator Speaking by Zachary Constantine

Posts Tagged ‘advertising’

Operator’s Manual: Decision Making

Monday, December 27th, 2010

Reason is obviously not a powerful motivator in the general population – evidence includes: Petroleum is a non-renewable resource, vehicle fuel is made from petroleum, the price of petroleum will only increase over time as supply dwindles, and vehicle resale value depreciates very quickly: therefore fuel economy should be a determining factor in vehicle selection […]

Advertising: Not Powered by “More Digital”

Tuesday, October 5th, 2010

Have you been considering advertising with “More Digital; a UK based Digital Marketing Consultancy” ..? If you want to get your message out to tens or even hundreds of people who don’t care, you need to get More Digital – nothing else could be more useless! Hi Z. Constantine, I work for More Digital; a […]

MySpace Ads: An Affront to Intelligence

Monday, October 26th, 2009

Think fast and name three things that are wrong with this advertisement: Alright, time’s up. What did you determine? Unfortunately… no, it doesn’t matter. In the time it took you to look at that advertisement a vital blood vessel in the left hemisphere of your brain spontaneously burst – you may not be immediately aware […]

AdScam’s George Parker on Proposed Pharma Advertising Legislation

Thursday, October 22nd, 2009

… A couple of US senators have introduced legislation to eliminate the federal tax deduction on advertising for prescription-drugs. This could affect marketing budgets and the bottom line of many BDA’s to the tune of millions, and as I say in the chapter devoted to health care advertising in my latest opus… The Ubiquitous Persuaders, […]

Social Media Advertising Is Schizophrenic

Sunday, February 1st, 2009

Which aspects of my social media profile suggested that any of the following advertisements would appeal to me? OBEY says it all. Flash-back to They Live: I find this ad redundantly misguided, though humorous (not so much so if one’s mate is stupid enough to believe the tripe they’re peddling, however). No, thanks. Is it […]

Something is rotten in the state of Britain

Wednesday, October 1st, 2008

Pigs have flown. Hell has frozen over. Here’s Johnny Rotten in a bloody butter commercial: I can’t believe it’s not – no, wait, he is a sell-out after all. In other news: I have yet to regret my subscription to the AdPulp.com feed. Learning the many and varied excesses and eccentricities of upcoming ad campaigns […]

Do you feel great?

Wednesday, August 6th, 2008

Truth in advertising. So, do you? I know I do, now.