On Familiarity
2010-02-02 06:52:52 // The Operator
Tagged: familiarity, psychology
… [T]hings that are familiar are—generally speaking—less risky. This is the same impulse that makes us buy the same soap or automobile over and over again: It’s worked in the past, so it’s likely a safe bet again today. With recognizable people, that positive feeling, that sense of comfort, often feels like a warm glow.
- A warm glow in Bangkok
We’re Only Human
2010-01-29
… and what could be more familiar than the little voice at the back of your skull with its constant reminders: strange is dangerous, different is strange, any deviation is different, and you must not deviate from the master plan.
