Should I Sell Snake Oil?

But most of us aren’t snake oil salesmen, and don’t want to be. Most of us want to get readers to buy or take action, but we also recognize that the $3000 home-study firefighting course probably isn’t the best choice for the elderly widow down the street whose house is in foreclosure.

So where’s the line between selling well and selling too hard?

- How to Sell More Ethically

Interesting question, however, a copywriter does not get to choose who reads his or her promotional writing… and, unfortunately, that elderly widow down the street’s house is in foreclose exactly because she’ll buy anything that sounds good.

Therein lies the problem – there is no line.

Some people are just suckers.

This entry was posted on Sunday, October 25th, 2009 at 19:46:55 and is filed under News.

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