Excess

Campaign: Corporate PR programme to rebuild the reputation and communicate key messages about Scotland’s iconic drinks brand

Result: Major articles were placed in influential business media communicating the strategic change in direction and profiling new management. Public perception of the company changed from one of secrecy and lack of understanding, to support for the new strategy.

- The Client: Drambuie

Drinking a mixture of citrus juice and Drambuie from a bottle likely older than myself, I can’t say that the cost of my last meal was excessive; granted, the store down the street charges $7.00 or more for microwave dinners, but at the very least I’m not going hungry.

Fortunately, the best things in life are free… (which is to say “At least I’m not paying for the alcohol.”)

Excess is Subjective.

This entry was posted on Monday, October 12th, 2009 at 23:35:30 and is filed under Journal.

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