Meeting People Is Easy
When you meet someone, you need to have a super power. If you don’t, you’re just another handshake. Don’t say, “Hi, I’m Don, I’m from Cleveland.” Instead, try, “Hi, I’m Don, I tell stories that spread.” It’s not about touting yourself or coming on too strong. It’s about making the introduction meaningful. If I don’t know your superpower, then I don’t know how you can help me (or I can help you).
- What’s your super power? by Seth Godin
Let’s see how this introduction would apply to a real person!
Name: Karol Sheinin
Super Power: Sincerity
I’m a public relations consultant in NYC. From time to time I will write favorable posts about my clients because I believe in my clients and their causes.
. . .
“You know what’s awesome about the new DNC anti-Rush Limbaugh ads? Before I clicked on, I thought it was a pro-Rush ad.”
I find it amazing that a public relations consultant would apply the same formula used for clients (set up a site with “news” or “information” in the domain name and then rely upon the common, gullible supposition that the site must be factual by virtue of its name) to her own web property.
Alarming? For those who fear the eventual degradation of the English language or Republican spin, yes.
News? Take a good look at Karol’s posts and decide for yourself.
Which would work best for me?
- Hello, I’m Z. Constantine – and it’s a good thing I don’t write for a living.
- Hello, I am the Operator and I am a consumer.






Wow, I read that twice and NO idea what you’re talking about. So, yes, good thing you don’t write for a living.
Pity we can’t say the same for you.
Tell me, Karol, do you ever feel inclined – while alarming us with your news tidbits (“John Edwards is like the #1 dirtbag ever.” – August 13, 2009 post) – to step back and consider that your sentence structure bears more in common with “Valley Girl”-speak than professionally-edited copy?